Heritage Pork from Hong Kong

July 2021

Growing up in Tai Po, John Lau had a lot of fun during his childhood in the goldfish and hamster shops of Tai Yuen Market, which was just opposite his primary school. His interest in animals continued during his university years, when he studied biotechnology in the United Kingdom. After graduation, he was assigned by a British firm to Shanghai to help the company expand to a new market. During this time, he gained solid business experience, which contributed to his future career path of eventually becoming the owner and operator of his own pig farming business.

Running a Modernised Pig Farm

John’s first entrepreneurial venture was breeding reptiles. Then, about six years ago, John took over a pig farm in Lau Fau Shan, New Territories from a retired farmer and founded the brand Hong Kong Heritage Pork to supply locally bred fresh pork to local people.

“Operating a pig farm in Hong Kong, especially in a modernised and scientific way, is like looking for an oasis in the desert, as the local agricultural industry has almost vanished,” John said. “For instance, pig feed recipes are usually kept within family-run farm businesses for generations, and supply chains of many raw materials and farm equipment are also broken.”

Luckily, with his experience and connections, John was able to recruit European veterinarians and invite his British university professors to be consultants for his farm. In addition, he purchased equipment from the Netherlands and Denmark, and adopted British feed formulas. More importantly, John’s younger brother, who is a civil engineer, offered great help in improving the farm’s environment, which in turn has improved the pork’s quality.

John said, "Hong Kong is very hot and humid in the summer. Mother pigs often have no appetite and do not want to breastfeed, and so their piglets have insufficient nutrition. Therefore, we work to provide our pigs with a good habitat and quality feed, which is crucial to producing quality pork. In addition, our pork samples are regularly sent to a third-party laboratory for food safety tests to boost consumer confidence."

Founder of Hong Kong Heritage Pork John Lau studied biotechnology during his university years
Hong Kong Heritage Pork purchased farm equipment from the Netherlands and Denmark

Link’s Fresh Markets Offer Growth Opportunities

Although John’s approach was somewhat amateurish when he first started his business, he is now fully devoted to the fresh pork business. Hong Kong Heritage Pork currently breeds and raises its own pigs with three pig farms in the New Territories and more farms to come. Meanwhile, it distributes its own fresh pork to more than 20 retail outlets in Hong Kong, including Tai Yuen Market – the same market where John spent lots of time during his childhood exploring the goldfish and hamster shops.

Hong Kong Heritage Pork adopts British feed formulas
Link’s Tai Yuen Market is one of retail outlets of Hong Kong Heritage Pork

"We came to Tai Yuen Market at the early stage of our business,” he recalled. “One of the advantages of Link’s fresh markets is the well-mixed combination of stalls and their strategic placement, which enables a wide range of merchants to do business in a single place. Thanks to word of mouth in the neighbourhood, we have gradually been building our brand and business. Our overriding goal is to produce locally bred, high-quality fresh pork for local people at an affordable price.”

A Tactile Shopping Experience

During the COVID-19 pandemic, the number of online shops selling frozen meat has grown rapidly, but John believes that for fresh ingredients, brick and mortar shops are irreplaceable.

"It’s always preferable to see and touch ingredients physically to check their freshness – this obviously can’t be done when buying online,” he noted. “Savvy shoppers know that fresh pork is sticky when you press it, and it shows slightly variegated colours under the light. This tactile shopping experience, where you can see and feel what you’re buying, is an important part of our fresh market culture."

Subscribe Now

Receive updates in Messenger

By subscribing, you agree to receive marketing materials as set out in the Personal Information Collection Statement .


Subscribe to latest Channel 823 stories to your inbox


Personal Information Collection Statement

This Statement is made by Link Asset Management Limited ("Link Asset Management") as manager of Link REIT and Link Properties Limited (collectively "Link", “we”, "our" or "us"), in accordance with the Personal Data (Privacy) Ordinance (Cap. 486) of the Laws of Hong Kong Special Administrative Region ('the PDPO'). This Statement intends to notify you why your personal data is collected, how it will be used, to whom the personal data will be transferred and to whom data access requests are to be addressed.

Types of Personal Data Held

We hold four broad categories of personal data, namely customers' and tenants' personal data, business associates' personal data, employment-related personal data, website and social media users' personal data.

Collection - Why We Collect Your Data

From time to time, we may collect your personal data to provide our services to you and in an effort to improve your customer experience. You are not obliged to provide your personal data to us but if you do not, we may not be able to provide you with some of the information, materials, services and/or products of Link Asset Management and/or Link Properties Limited.

Provision of personal data (i.e. email address or similar personal data) to us is obligatory should you subscribe to “Channel 823” or any contents thereto.

If you are under the age of 18, you must ask your parent or guardian before providing any personal data to us.

Use - How Your Data May Be Used

The personal data you registered for subscribing to "Channel 823" (whether through our websites or through social media platforms) will be used for:

  1. disseminate the latest news and activities related to Link’s portfolios, latest development of Link, including but not limited to “Channel 823” or contents thereto;
  2. to provide information of events in relation to corporate social responsibility programs of Link such as (without limitation) Link Together Initiatives and similar sustainability/community engagement/charity initiatives organised or co-organised by Link at Link’s premises or on Link’s website or social media platforms;
  3. for handling enquiries and feedbacks for better services to you, tenants and shoppers who patronize Link premises or uses Link’s website or social media platforms;
  4. to provide services, activities or experiences under at Link’s premises or Link’s website / social media platforms and gauge popularity of the same
  5. for internal statistical and analysis purposes;
  6. transfer to the necessary parties identified in this PICS;
  7. making disclosure so required by law, regulation or court order of any jurisdiction and / or so request by any government, regulatory or law enforcement authority or administrative organization within or outside Hong Kong Special Administrative Region;
  8. for establishing legal claims or defences; and
  9. obtain legal advices and /or exercising, defending and / or protecting the rights or properties of Link, Link’s affiliates and contractors, agents and third party service providers including identifying, contracting or bringing legal actions against any persons who may be interfering with such rights or properties (whether intentionally or otherwise) and where any other third party may be harmed or property of any third party may be damaged by such interference

Use of Personal Data in Direct Marketing

We would like to use your email address or social media messengers for sending you "Channel 823" information or part thereof from time to time by way of direct marketing.

If you object to our use of your personal data for the relevant purposes as listed above, you can, at any time without charge, inform us via the “unsubscribe” function available in the emails or social media messengers of “Channel 823” updates or send an email to channel823@e.linkreit.com.

Transfer of Your Personal Data

Personal data held by us will be kept confidential, but we may disclose/transfer such data to the following parties (whether within or outside the Hong Kong Special Administrative Region) for the purposes set out in this Statement:

  1. the entities comprising all the special purpose vehicles of Link REIT and the subsidiaries of Link Asset Management and/or Link Properties Limited in connection with the operation of our business and activities at Link premises / "Channel 823" or contents thereto;
  2. professional advisors, service providers or contractors of Link Asset Management and/or Link Properties Limited providing property management services, letting, licensing, social media services at Link premises / "Channel 823" or contents thereto;
  3. any agent, contractor or third party service provider who provides administrative, telecommunications, computer, payment, content, information or other marketing and promotional services to us in connection with the operation of our business and activities at or in relation to Link premises / "Channel 823" or contents thereto;
  4. any person under a duty of confidentiality to us or who has undertaken to keep your personal data confidential and use them in strict compliance with the requirements of the PDPO;
  5. any government, law enforcement authorities and administrative organisations and any person to whom we are under an obligation under law to make disclosure.


We strive at all times to ensure that your personal data will be protected against unauthorized or accidental access, processing, erasure or other use. We have implemented appropriate physical, electronic and managerial measures to safeguard and secure your personal data.

Your personal data will be kept in the office of Link Asset Management and/or Link Properties Limited or by the service providers engaged by Link Asset Management and/or Link Properties Limited and is accessible only to our authorized employees and service providers.

Retention of Data

We will keep your personal data for a reasonable time to fulfill the purpose for which the data was collected or comply with the relevant rules, regulations and laws of Hong Kong. Personal data which is no longer required will be destroyed.

Data Access/Correction Requests

Under the PDPO. any individual has the right to request access to and correction of his or her personal data held by us. In accordance with the terms of the PDPO, Link Asset Management or Link Properties Limited has the right to charge a reasonable fee for the processing of request.

If you wish to access or correct your personal data in relations to "Channel 823" subscription held by us, please send your request to: channel823@e.linkreit.com.

Please read the below terms if you provide your personal data for the use of our services in Mainland China.

Cross-border data transfer
Since "Channel 823" is published by Link Asset Management in Hong Kong, transfer of your personal data to Hong Kong is necessary for us to send you "Channel 823" information or part thereof. During such cross-border data transfer and storage, we are committed to protecting the security of your personal data. If you object to our cross-border transfer of your personal data, we may not be able to provide you with the services for the relevant purposes listed above.

Other rights
Other than the rights to request access and correction, in accordance with the Personal Information Protection Law of the People’s Republic of China, you will also have the rights to copy, supplement and deletion of your personal data held by us.

To Change the scope of consent
We respect your right to know and right of decision on the processing of your personal data. You can change the scope of your consent to our processing of your personal data at any time, however this might affect your use of our services. If you wish to access, copy, correct, supplement or delete your personal data in relations to "Channel 823" subscription held by us or to change the scope of your consent, please send your request to:

Language Versions

In case of discrepancies between the English and Chinese versions of this Statement, the English version shall apply and prevail.

NOTE: This Personal Information Collection Statement is subject to change and was last updated in July 2022.


© Copyright Link Asset Management Limited. All rights reserved

Linkedin Twitter Facebook Instagram YouTube Weibo QR code Wechat