22 Feb 2012

Dah Sing The Link Happy Visa Card adds 14 Link malls

"Dah Sing The Link Happy Visa Card" (“Happy Card”), a joint project of Dah Sing Bank (“The Bank”) and The Link Management Limited (“The Link”), has been received well by customers and merchants alike since its launch last year.  Happy Card brings customers a new spending platform with rewards in The Link’s shopping malls while generating business opportunities for merchants.
Happy Card was launched in six malls of The Link last year.  Starting today, it is available at eight more shopping malls, including Tai Wo Plaza, Siu Sai Wan Plaza, Wo Che Plaza, Nan Fung Plaza, Butterfly Plaza, Tsz Wan Shan Shopping Centre, Chung On Shopping Centre and Sau Mau Ping Shopping Centre, extending the coverage to 14 malls in total. The Bank plans to extend the Happy Card network to other malls, benefiting more customers and merchants.
With a view to encouraging customers’ spending and boosting merchants business in the malls, The Bank has been working closely with The Link. Fabulous Happy Card spending offers will be rolled out in 2nd quarter of 2012 to further stimulate spending and generate business opportunities.
"Happy Merchant"
“Happy Merchants” have been selected from the The Link’s shopping centres. Customers are entitled to earn extra cash reward by spending with these merchants. There are over 600 “Happy Merchant”, covering the following 6 daily consumption categories.
Ÿ   Food & Beverages 
Ÿ   Fashion & Shoes
Ÿ   Personal Care & Cosmetics 
Ÿ   Electronics & Telecommunications
Ÿ   Supermarket, Convenience Store & Homeware 
Ÿ   Hourly Car Park
To encourage more merchants of The Link to become “Happy Merchant”, The Bank continues to offer “favorable” credit card acquiring service in which merchants can enjoy the following privileges.
Ÿ   Special merchant discount rate at 1.9%
Ÿ   Special monthly fee as low as HK$99; and
Ÿ   Waiver on card terminal installation fee, card terminal deposit and monthly minimum merchant discount charge
By joining Happy Card “Happy Merchant” Scheme, merchants can provide shoppers a convenient payment channel, helping induce spending and boost sales, and bringing win-win to customers and merchants.  Merchant interested in the “Happy Merchant” Scheme may call the recruitment hotline at 2828 8509 for more details.
5 Spending Tips in Daily Life
1. Look for "Happy Merchant" to earn extra rebate
When spending at "Happy Merchant" in the Malls, cardholder will be rewarded with up to 3X cash rebate.
Moreover, cardholders can get the “Happy Merchant” and the latest information list by scanning the QR code by mobile phone.
List of "Happy Merchant" in the Malls:
Tai Wo Plaza, Siu Sai Wan Plaza, Wo Che Plaza, Nan Fung Plaza, Butterfly Plaza, Tsz Wan Shan Shopping Centre, Chung On Shopping Centre, Sau Mau Ping Shoppping Centre, Lok Fu Plaza, Lung Cheung Plaza, Wong Tai Sin Plaza, Cheung Fat Plaza, Chung Fu Plaza and Hau Tak Shopping Centre
2. Additional Free Parking offers for spending at the Malls
Spending at the Malls while fulfilling the required spending amount, an additional of one hour free parking will be offered.
3. Double rewards with hourly or monthly car parking
1st offer: When paying hourly car park fee with Happy Card, cardholder can earn up to 3X cash rebate.
2nd offer: When paying monthly car park fee through Direct Debit Authorization Service with Happy Platinum Card, cardholder can earn HK$35 cash rebate for monthly spending over HK$3,500.
4. Extra cash rebate for other retail and birthday spending
When making purchases with Happy Card at other retail merchants, cardholder can also earn basic cash rebate (For every HK$25 transaction, HK$0.1 cash rebate will be offered).  When spending with Happy Card on birthday, cardholder will be awarded with extra 1X cash rebate!
Fabulous Welcome Gift
From now until April 30, 2012, customers can enjoy one of the following welcome gifts upon successful application for Happy Card.
Ÿ   Rasonic Thermo Pot 
Ÿ   Rasonic Compact Induction Cooker with Pot
Ÿ   HK$300 Cash Rebate
Ÿ   Up to HK$60,000 Interest-Free Cash Installment Plan
p.s. For the offer details, welcome gifts, spending requirement and terms & conditions, please refer to the promotional leaflets.
Application form of the Happy Card is available at the above six Shopping Malls and all branches of Dah Sing Bank. The application form can also be downloaded from Dah Sing Bank’s website.
Dah Sing  Bank credit card hotline: 2828 8138
The Link Customer Services Hotline: 3168 0080
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