23 Apr 2021

Link Completes Rebranding of Its Mainland Retail Properties

  • Link has completed rebranding all its wholly-owned retail properties in Mainland China to "Link Plaza"
  • Link’s CEO George Hongchoy says this rebranding helps promote Link’s brand presence in the Mainland and better position Link for new opportunities

Link Asset Management Limited (Link), the manager of Link Real Estate Investment Trust (Link REIT, Hong Kong stock code: 823) announced today (Friday) that Link has completed rebranding all its wholly-owned retail properties in Mainland China to "Link Plaza".

To better connect with customers in Mainland China, Link began rebranding its Mainland retail properties in phases beginning in 2020, when it celebrated the 15th anniversary of its listing in Hong Kong. Jingtong Roosevelt Plaza in Beijing, Metropolitan Plaza in Guangzhou and CentralWalk in Shenzhen have been rebranded as Link Plaza · Jingtong, Link Plaza · Guangzhou and Link CentralWalk respectively. With the renaming of EC Mall, Link's first property in the Mainland, to Link Plaza · Zhongguancun this week, the rebranding programme has come to a conclusion.

George Hongchoy, Link’s Chief Executive Officer, said, “Brand alignment is an important step in our development strategy in the Mainland market. Rebranding our shopping malls helps promote our brand presence and better position Link for new opportunities in the Mainland market as we continue to puruse our medium-term target Vision 2025.”

Since 2015, Link has progressively expanded its footprint in Mainland China, investing in and managing a diversified portfolio comprising six properties in four tier-1 cities (Beijing, Shanghai, Guangzhou and Shenzhen). Apart from the above-mentioned wholly-owned retail assets, Link also owns 50% of Shanghai Qibao Vanke Plaza and wholly owns Link Square in Shanghai, which consists of two grade A office towers. The six Mainland China properties represent 14.8% of Link’s total portfolio value. [Note]


As at 30 September 2020 on a pro-forma basis, including Link’s valuation of investment properties and the 50% agreed property value of Shanghai Qibao Vanke Plaza.

High-resolution pictures can be downloaded here.

More information about Link’s Mainland asset portfolio can be found here: https://www.linkreitchina.com/en/home/

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About Link

Link Real Estate Investment Trust (Hong Kong stock code: 823), managed by Link Asset Management Limited, is a leading retail-focused REIT in the world. Listed in 2005 as the first REIT in Hong Kong, Link has been 100% held by public and institutional investors and is a Hang Seng Index constituent stock. From its home in Hong Kong, Link manages a diversified portfolio including retail facilities, car parks and offices spanning Hong Kong, Beijing, Guangzhou, Shanghai, Shenzhen, London and Sydney. Link seeks to extend its portfolio growth trajectory and grasp expansion opportunities in different markets in pursuit of our medium-term target Vision 2025. For details, please visit https://www.linkreit.com/.

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