08 Mar 2012

Link partners G.O.D to launch new food guide Link the Tastes

As The Link is on the doorsteps of approximately 40% of the Hong Kong population, several of the restaurants in our portfolio have been serving neighbourhood residents for years.
 
To promote local food culture and provide a retrospective look at old Hong Kong, The Link has joined with local brand G.O.D. to design a set of Chinese tableware in a traditional stationery theme. The Link has also produced a food guide- Link the Tastes, to highlight local eateries and stories of Hong Kong’s historical cuisine.
 
The Link’s first-ever Chinese tableware set
 
Miss Hilda Wong, Head of Marketing of The Link, said, “The Link concerns for the sustainable growth for the community. The design philosophy of G.O.D is to promote Hong Kong ‘s local culture so they are a good match for us.”
 
The design of the tableware was inspired by traditional stationery, including pencils, erasers and notebooks that recalls memories of Hong Kong in the old days. Shoppers can redeem the tableware sets from 1 April*.
 
Publication of The Link’s food guide Link the Tastes
 
We invited Miss Kitty Yuen, a popular D.J., and Mr Walter Kei, a renowned gourmet, to introduce over 30 restaurants under The Link’s portfolio, explore local delicacies and experience Hong Kong food culture. With a purchase of HK$50 or more, shoppers can redeem one of the food guides at designated shopping centres from 16 March*.
 
The Link x Secret Tour – Link the Tastes in Shatin
 
The Link has also joined with an alternative local tour operator to organise The Link x Secret Tour – Link the Tastes in Shatin. Participating guests from various backgrounds will visit four restaurants in Shatin and explore other sites of great cultural interest on the tour. The first media tour will be arranged on 17 March with public tours to follow.
 
*For more details of the redemption, please see the attachment.
 
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