28 Sep 2020

Link x Isatisse "Love Living in Tin Shui Wai” Community Art Campaign

  • Link's malls collaborate with local illustrated character the Eye Bag Girl – Abel for the first-time to offer limited-edition goodies for redemption
  • Creative “Treasure Hunt Map” showcases Tin Shui Wai’s hidden gems for day trippers, including natural habitats and relics
  • Link’s five malls in Tin Shui Wai present a fun-loving community with 13 selfie spots

Local illustrated character the Eye Bag Girl – Abel is celebrating her first excursion to Tin Shui Wai at Link’s five malls in the district with two limited-edition goodies for redemption and 13 photogenic scenes in the “Love Living in Tin Shui Wai” campaign from now until 20 December.

The Eye Bag Girl – Abel's First Mall Campaign Rewards Customers with Exclusive Lifestyle Goodies

Isatisse is a fashion and illustration brand created by local illustrator Isabel Tong, whose spontaneous style is displayed in bold strokes and colours. Branded under Isatisse, the Eye Bag Girl – Abel, who, as her name suggests, has puffy eyes from working industriously at her job. In the story, Isatisse blends in humorous takes on the hectic everyday life in Hong Kong. As her first collaboration with a shopping mall, the illustrator presents two limited-edition goodies featuring the Eye Bag Girl – Abel: a heart-shaped double-layered glass and a night lamp. During the campaign, customers who spend a designated amount at T Town can redeem their receipts for these limited-edition the Eye Bag Girl – Abel items as well as other privileges to break free from the daily grind.

“Treasure Hunt Map” Unveils Hidden Gems in Tin Shui Wai

Replete with natural wonders and cultural heritage, Tin Shui Wai offers a great weekend getaway for day trippers to enjoy a different facet of Hong Kong. Following the route in the “Treasure Hunt Map”, which is available at Link’s five malls in Tin Shui Wai, you can snap your way through a journey of discovery. The day trip starts with breakfast at Tin Shing Shopping Centre, followed by a selfie session at the historic Tsui Sing Lau Pagoda. Take a stroll in Tin Shui Wai Park before heading to Lam Hang Hill for the epic sunset. The day trip concludes with delicious treats at T Town filled with your choice of gastronomic delights to delight your taste buds.

You can continue the journey at any time from the comfort of home by revisiting Tin Shui Wai in the form of a board game using the map. Discount coupons from selected merchants at the five malls on the map will help you appreciate this underrated district even more.

Five Link Malls in Tin Shui Wai Present Community Attractions in 13 Fun, Photogenic Scenes

Tapping the unique charms of the district, Isatisse has curated 13 vibrant and playful scenes for the “Love Living in Tin Shui Wai” campaign. These scenes feature the Eye Bag Girl – Abel in the five Link malls in Tin Shui Wai (T Town, Tin Chak Shopping Centre, Tin Yiu Plaza, Tin Shing Shopping Centre and Tin Shui Shopping Centre), with Abel making surprising appearances sporting different looks as a resident of Tin Shui Wai. Themed “Love Eating”, “Love Shopping”, “Love Sport”, “Love Cooking” and “Love Playing”, the five scenes offer a glimpse of the malls’ attractions in different aspects, from lifestyle to dining and entertainment. Combining the excitement of shopping with the fun of playing hide and seek, the campaign invites visitors to locate and take selfies with Abel sporting her various looks in locations throughout the malls for the chance to win a prize.

Terms and conditions apply. The programme is subject to change without prior notice.

For more details about the event, please visit Linkhk.com.

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