27 Sep 2021

Link’s Malls Invite Outdoor Enthusiasts to Experience ‘Tuen Mun Adventure’

  • First ‘Tuen Mun Adventure’ hiking check-in challenge with Leung King Plaza, Butterfly Plaza, Fu Tai Shopping Centre and Sam Shing Commercial Centre
  • First yama-style select shop launched in collaboration with four trending mountaineering labels and mall tenants, featuring hiking gear from Taiwan and limited-edition goodies
  • Explore nature by following leaf artist Inkgo Lam to create nature-inspired artworks with leaves collected along the trail


Tuen Mun is home to some of the city’s most popular hiking routes, some of which cut through terrains resembling famous foreign attractions. Celebrating the hiking season of autumn, Link is launching the first-ever ‘Tuen Mun Adventure’ from Leung King Plaza, Butterfly Plaza, Fu Tai Shopping Centre and Sam Shing Commercial Centre to three ‘world-class’ coastal and alpine attractions in Tuen Mun.

Enjoy the Great Outdoors in Three Sea-to-Mountain Missions

From 27 September to 30 November, get active with three hiking missions spanning three selected coastal and alpine routes. Mission I: warm up with augmented reality games to collect hiking tips in the malls as well as complimentary Banana Boat sunscreen. Mission II: join the hiking check-in challenge to win fabulous prizes. Mission III: explore nature from a different perspective with leaf artist Inkgo Lam by creating one-of-a-kind leaf art inspired by Tuen Mun’s natural landscapes.


Alpine Route 1: Overlook Thousand Islands Lake

Tai Lam Chung Reservoir is dotted with hills popping out of the water like islets, giving it the nickname ‘Thousand Islands Lake’. From Fu Tai Shopping Centre, walk for about 30 minutes along Tuen Mun Trail to the picture-perfect ‘Rainbow Rail’. Continue down for three hours to Thousand Islands Lake. The viewing deck there offers fantastic views. 


Coastal Route 1: Head to Hong Kong’s Miami and Enjoy the Incredible Sea View

Touted as Hong Kong’s Miami, Ho Wo Street is a new hangout spot in Tuen Mun. Head out from Butterfly Plaza and walk past Butterfly Beach by the sea. Walk along the stretch of the seaside dyke to reach Ho Wo Street, a popular sunset spot accessible also by bicycle or car. The 30,000-square-foot Butterfly Market is Hong Kong’s largest single-storey market, housing more than 150 vendors of quality produce and ingredients – perfect as a supply depot for hikers.  


Coastal Route 2: Explore Five Beaches along the Coastline

The east coast of Castle Peak Bay is a popular weekend destination for families. Head out from Sam Shing Commercial Centre and drink in the sprawling coastline along Castle Peak Bay, Kadoorie Beach, Cafeteria Old Beach and Cafeteria New Beach. It takes about 30 minutes to reach Golden Beach, where you can indulge in the laid-back, exotic vibe. Dine in at one of the famous seafood restaurants at Sam Shing Commercial Centre to round off your outing on a delicious note.


Stylish Hiking Gear up for Grabs at Concept Store

During the campaign, Link tenants and four trending yama-style labels are joining hands for the first time to launch a select shop for stylish outdoorists. In addition to curated items from tenants, limited-edition hiking gear from trending Taiwanese yama-style label Filter017 will be available for redemption.

To turn up the volume on the yama frenzy, Taiwanese eatery The Eighties from Leung King Plaza will be rolling out four exclusive beverages, a quick fix to fuel you up before hitting the trail! Meanwhile, Wing Kee Seafood from Butterfly Plaza will transform into a marine treasure trove replete with playful décor and limited-edition seafood combos.

To get mall-goers styled up for the hiking season, Leung King Plaza and Butterfly Plaza have also tapped trending Taiwanese yama-style label Filter017 to present a multi-functional canvas bag and quick dry towel, which can be obtained by redeeming stamps earned from e-spending during the campaign.

What’s more, Leung King Plaza will transform into a campsite featuring a yama boutique with four outdoor brands, namely Filter017, art- and design-driven niche brand Sugarcoat, Japanese camping speciality brand Wild Camping, and Meshi with Grass, which specialises in outdoor cooking tools. Take your pick from more than 100 items and bring out your inner adventurer this autumn!

Terms and conditions apply. The programme is subject to change without prior notice.

For more details about the event, please visit https://www.linkhk.com/en/promotion/443?ppt=1

Download Photos: https://bit.ly/3CNFSIh


About Link

Link Real Estate Investment Trust (Hong Kong stock code: 823), managed by Link Asset Management Limited, is a leading retail-focused REIT in the world. Listed in 2005 as the first REIT in Hong Kong, Link has been 100% held by public and institutional investors and is a Hang Seng Index constituent stock. From its home in Hong Kong, Link manages a diversified portfolio including retail facilities, car parks and offices spanning Hong Kong, Beijing, Guangzhou, Shanghai, Shenzhen, London and Sydney. Link seeks to extend its portfolio growth trajectory and grasp expansion opportunities in different markets in pursuit of our medium-term target Vision 2025. For details, please visit https://www.linkreit.com/

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